Trademark
means any name, device, word, symbol or any kind of combination that is being
used to recognize the service or product of the seller. Protecting the
trademark through registration is quite common nowadays.
For Trademark Registration, one’s business
name will have to be distinctive and it should not be same as any other
existing brand in the market. It is quite natural that when one starts up a
company one must have selected a name for it which is unique, distinctive and
makes a great impact for the business. So without further delay one should go
forward and file for Trademark
Registration.With one’s idea and innovations, one starts up a business and
that business is highly known to the public by its brand name. One can only
imagine how much important it is to provide protection to one’s business name
and to obtain legal rights and solutions over the brand or the business name.
Significance of Trademark Registration
Trademark
plays an important role and is also considered as a priceless business asset.
That is why it has various significance such as
·
It provides a complete legal right to the
business name.
·
It gives protection to the business name and
also provides solution in court in the event of any violation made by anyone.
·
It creates goodwill in the market.
·
It builds a nominal value in the market among
competitors.
·
Registered trademark provides a legal
identification of the products of a business.
·
Registered trademark provides a patent brand
name or business name to one’s business.
Procedure for Registration
If one thinks
that Trademark Registration is a
useless exercise then one has a wrong idea. It takes only 24 hours to file and
obtain a TMsuperscript to one’s name which implies that one’s
trademark application has been received and is undergoing the process of
registration at the trademark registry office. A person can get updates of the
processing of his application through the online review of the documentation
filed for one’s application. It is recommended that to deal with such kind of
trademark issues, it is advisable to hire a person who has sound knowledge of
trademarks. So if you want to secure your own brand, protect your business, and
defend your intellectual property, then TrademarkRegistration becomes a necessity. Invariably Trademark Registration is the perfect way to give protection to
your business name and it is the best way to provide legal shield to your brand.
Victor Nnamdi Opara
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