A trademark is a symbol which can be made up of words,
combination of letters or designs and designates a company, thus setting it
apart from similar ones in the market.
It is a strong marketing tool, which when reinforced in the minds of the
consumer makes them remember a brand every time they see its products or
services or when they see or hear any similar product. Thus a trademark becomes
a brand’s reputation and holds a huge intellectual property value, which is why
it is important to have it registered, as otherwise another company can profit
from it. Every trademark is unique and no two brands are the same.
Types of
Trademarks
There are three types of trademark and it is important to
know what they are so that you can find out which type to register. The first
is the ordinary trademark, which consists of either sounds, designs, words or a
combination of these. This kind of trademark is used to identify a product or
service and shows that it belongs to a particular company or person.
The second type of trademark is the certification mark. It
is awarded to a company when it meets a particular standard. The third type is
the distinguishing guise which denotes the shape of a good or its container or
a method of packing, to show it belongs to a particular company.
About Trademark
Registration
Once you register your trademark, it can be used by your
brand for the next 15 years. After this period, you must renew it in order to
give it valid and active. It is vital to register a trademark as only then can
you prevent competitors from profiting from your products or services. There are legal regulations on what can and
cannot be registered as a trademark; so it is best to consult a trademark
lawyer. The lawyer will do necessary research and will guide you on what
trademark is apt for your brand, the registration process paperwork and rules
to be followed once you have gained the trademark.
For further information on trademark registration, please
contact Ontario Trademark Lawyers by phone at 416-783-8378 or email at
Info@OntarioTrademarkLawyers.com.
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