When you setup a business, the first step you have to take is
give it a unique identity in the market by getting a trademark. In order to do
this you need to approach a trademark lawyer.
Registering your trademark protects it across the country and if you don’t have one, your brand stands to lose profits because some other
company can pass off your products or services
as their own. After registering a trademark,
your product or service can be sold across the country with complete protection.
Why Should Your
Business Get A Trademark Canada?
Once you get a trademark for your brand, no other business
can have the same trademark name, logo or slogan, which prevents them from
siphoning your profits. Hence it is a very good tool against competitors. Identical
or similar trademarks cannot be registered in the market as the law forbids
this. Before creating a trademark, you
need to check the trademark office database so that the trademark you propose
to use is not similar to anyone else’s in the market. When you get a trademark for your business,
it is the owner of the products or services that can profit from it and not any
other brand. If you don’t get a
trademark, down the road after a couple of years in the business, you
might suddenly get a notice from another company stating that you should not sell
your products or services which are similar to theirs. This can bring a huge business
collapse. Taking the company to court will be expensive. Avoid such problems by
registering a trademark right away. Your business will gain more profits and
every time consumers look at your trademark, they will associate it with your
brand and its unique qualities.
How to Get a
Trademark Canada Registration?
In order to get a trademark you need to register for it. A
trademark registration lawyer will do it for you. The lawyer knows all laws
applicable for trademark and will file necessary papers to get it registered.
When the time comes up for renewal, the lawyer will help renew the trademark.
In case of trademark infringement, the lawyer will take necessary legal action
to ensure that your business is always protected and no competitors gain
profits from your company’s goodwill.
Victor Nnamdi Opara
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